AdTech Radar

14 results for “Privacy” Clear

1. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Oct 13, 2026Tech trendserver-side trackingdata privacyuser consent

2. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer Understanding

3. Google Tests Ads in AI Mode for Personal Intelligence Users

   Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.

   Oct 5, 2026Tech trendGoogleAI ModeAdvertisements

4. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Oct 5, 2026Tech trendDoubleVerifyChatGPTAdvertising

5. Using Natural Language User Profiles in Recommender Systems

   Oct 4, 2026Tech trendNatural Language ProcessingRecommender SystemsUser Profiles

6. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Oct 2, 2026Tech trendApple AppTrackingTransparencyApple ATTAudigent

7. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

8. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   May 1, 2026Tech trendAIAdvertisingBig Tech

9. Apple Maps’ ads shift focus to context and intent

   With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

   Apr 7, 2026Tech trendAdvertisingApple MapsMarketing

10. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

    Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

    Mar 4, 2026Tech trendVudooPubMaticCommerce Media