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16 results for “Owned” Clear

Latest newsProduct launchesIndustry TrendTech TrendFunding / M&A

  1. From journeys to decisions: The next era of customer engagement

    Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.

    Tech trendcustomer engagementAI decisioningMarTech Conference

  2. How to evaluate composable versus packaged CDP

    Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.

    Tech trendCDPComposable CDPPackaged CDP

  3. How Australian Home Lender Lendi Measures The Invisible Work Of AI

    Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

    Tech trendattributionLendimeasurement

  4. Is real-time marketing finally real?

    Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.

    Tech trendreal-time marketingdecision makingmarketing technology

  5. Is Real-Time Marketing Really Here?

    For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.

    Tech trendreal-time marketingdecisioningAI

  6. Brand measurement needs a new source of truth

    AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

    Tech trendBrand MeasurementAI in MarketingConsumer Understanding

  7. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

    Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

    Tech trendagentic AICaratCTV

  8. What 714 suppression campaigns show about pushing down negative results

    Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.

    Tech trendSearch marketingOnline reputation managementAI insights

  9. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

    Tech trendAIProgrammaticPublisher

  10. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Tech trendDataIDPartnership