AdTech Radar

41 results for “Measurement” Clear

1. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

2. OpenAI Removes UTM Tracking Parameters from ChatGPT Links

   OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.

   Oct 14, 2026Tech trendOpenAIChatGPTWeb Analytics

3. Your AI visibility score may be hiding a problem

   Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.

   Oct 14, 2026Tech trendMarketing artificial intelligence (AI)Search marketing

4. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Oct 13, 2026Tech trendserver-side trackingdata privacyuser consent

5. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Oct 13, 2026Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

6. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer Understanding

7. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Oct 7, 2026Tech trendad tech insuranceagentic AICTV

8. Want an AI-Built MMM You Can Trust? Start With a Thesis

   AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

   Oct 6, 2026Tech trendAIattributionIncrementality

9. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Oct 6, 2026Tech trendDavid PorterMariel Estradawarner-bros-discovery

10. OpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats

    OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.

    Oct 5, 2026Tech trendChatGPTOpenAIads