AdTech Radar

13 results for “Identity” Clear

1. Apple Publishes Its Plan To Wipe Out Web Tracking

   Apple's WebKit team outlines an aggressive strategy to eliminate third-party web tracking, emphasizing user privacy and rejecting new tracking methodologies.

   Tech trendappleiOS 27WebKit

2. How to evaluate composable versus packaged CDP

   Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.

   Tech trendCDPComposable CDPPackaged CDP

3. AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

   Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.

   Tech trendagentic AIai startupsCDP

4. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Tech trendAgentic AICross-sitePublisher

5. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Tech trendagentic AICaratCTV

6. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Tech trendDavid PorterMariel Estradawarner-bros-discovery

7. How to maximize ROI with first-party data strategies

   Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

   Tech trendfirst-party datamarketing strategiesB2B

8. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Tech trendApple AppTrackingTransparencyApple ATTAudigent

9. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Tech trendDataIDPartnership

10. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Tech trendOmnichannelATS LondonData