AdTech Radar

30 results for “Connected” Clear

1. SWI Compute Emerges from Stealth to Turn Gigawatts of Power Into NVIDIA AI Factories, Starting in Europe

   SWI Compute today emerged from stealth to build and operate NVIDIA AI factories, launching first in Europe. The new company, backed by 3.6 gigawatts of power, aims to provide dedicated access to NVIDIA AI infrastructure for European enterprises.

   Industry trendAI InfrastructureNVIDIAData Centers

2. Why winning AI search isn’t enough to win B2B buyers

   Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.

   Industry trendB2B marketingMarketing artificial intelligence (AI)Search marketing

3. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

4. Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

   As political campaigns prepare to spend over $11 billion on advertising, many are taking old broadcast habits into the realm of connected television (CTV), potentially leading to wasted budgets.

   Industry trendCTVCTV ad targetingDSPolitical

5. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Industry trendDOOHOOHProgrammatic

6. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Industry trendAI agentsandrea zapataCTV measurement

7. Google Introduces Universal Cart for a Centralized Shopping Experience

   Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.

   Industry trendGoogleUniversal CartE-commerce

8. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Industry trendMarketing managementMarketing technology

9. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

   New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

   Industry trendAICustomer LoyaltyMarketing

10. The Polarizing Effects of AI in Marketing

    AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

    Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour