AdTech Radar

28 results for “Attention” Clear

1. The risks of optimizing SEO for AI over users

   Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.

   Tech trendSEOAIDigital Marketing

2. 6 mistakes to avoid with AI-powered performance marketing

   AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.

   Tech trendMarketingAIPerformance Marketing

3. Adnami Makes Attention-Optimised Supply Accessible to All With Express Supply Agents

   Adnami, the attention-first ad tech company, today announced the launch of its Express Supply Agents, bringing Adnami’s agentic optimisation to the wider market.

   Tech trendAdnamiAd TechProgrammatic Advertising

4. AudienceProject & xpln.ai Partner to Introduce Cross-Media Attentive Reach Measurement

   AudienceProject and xpln.ai team up to provide insights on attentive campaign reach across channels, enabling smarter advertising decisions.

   Tech trendAttentionCross-MediaMeasurement

5. Why organic traffic can fall while revenue stays strong

   Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's actually a problem.

   Tech trendSEOorganic trafficmarketing

6. Creator content shapes AI product recommendations

   AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations. Here's why that matters for brands.

   Tech trendContent marketingMarketing artificial intelligence (AI)

7. AI search is turning prompts into customer research

   Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.

   Tech trendAISearch MarketingCustomer Research

8. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Tech trendAgentic AdsHome Screen AdsMagnite

9. Is real-time marketing finally real?

   Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.

   Tech trendreal-time marketingdecision makingmarketing technology

10. Is Real-Time Marketing Really Here?

    For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.

    Tech trendreal-time marketingdecisioningAI