AdTech Radar

This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

Google's Ask Maps introduces a conversational search experience that allows users to ask specific questions about their needs, revolutionizing the way customers find local businesses.

A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

Context engineering addresses the issues of context rot, which happens when materials an AI interacts with degrade over time, affecting output quality.

A recent study highlights the discrepancies between brand mentions and citations in AI platforms, emphasizing the need for marketers to understand the distinctions for effective strategies.