AdTech Radar

116 results for “AI” Clear

1. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio

2. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Apr 25, 2024Tech trendGoogle AdsConversion LiftPerformance Max

3. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Apr 10, 2024Tech trendGoogle Merchant Centere-commerceonline retail

4. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Apr 1, 2024Tech trendGoogle Tag ManagerJavaScriptWeb analytics

5. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Oct 24, 2023Tech trendAIContext EngineeringLarge Language Models

6. Google's Ask Maps: Enhancing Local Search for Businesses

   Google's Ask Maps introduces a conversational search experience that allows users to ask specific questions about their needs, revolutionizing the way customers find local businesses.

   Oct 22, 2023Tech trendGoogleAsk MapsLocal SEO

7. We Analyzed 5,000 Google Ads Accounts: Seasonality Adjustments Backfire on Black Friday

   A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

   Oct 15, 2023Tech trendGoogle AdsBlack FridayDigital Marketing

8. Preventing AI Workflows from Degrading: Understanding Context Rot

   Context engineering addresses the issues of context rot, which happens when materials an AI interacts with degrade over time, affecting output quality.

   Oct 15, 2023Tech trendcontext engineeringAI output qualitycontext rot

9. Your Brand Can Win the Mention and Lose the Citation

   A recent study highlights the discrepancies between brand mentions and citations in AI platforms, emphasizing the need for marketers to understand the distinctions for effective strategies.

   Oct 14, 2023Tech trendArtificial IntelligenceSearch Engine MarketingSearch Engine Optimization

10. AI Search: Empowering Users to Ask Bigger Questions

    AI search is transforming user queries from keywords to complex and personalized questions, allowing brands to understand their customers more deeply and tailor their offerings accordingly.

    Oct 10, 2023Tech trendAISearchConsumer Behavior