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  1. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Jan 6, 2026Tech trendagentic AINBCUFreeWheel

  2. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

    Nov 5, 2025Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

  3. Comcast Intros Biddable And Programmatic For Linear TV

    The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

    Oct 23, 2025Tech trendcomcastprogrammatic linearDentsu

  4. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

    The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

    Oct 15, 2025Tech trendAd Context ProtocolAdCPagentic advertising

  5. Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy

    In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard to discuss the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.

    Oct 15, 2025Tech trendDataFirst-Party DataGeotargeting

  6. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

    A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

    Jun 3, 2025Tech trendagentic AIamazonappnexus

  7. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

    Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

    Apr 28, 2025Tech trendcampaign optimizationCTVShutterfly

  8. Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

    Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

    Apr 8, 2025Tech trendad creativegenerative AIGrace Kao

  9. Exploring Meridian: Google's New Open-Source Marketing Mix Model

    Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.

    Jan 1, 2025Tech trendGoogleDigital MarketingPaid Search

  10. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

    Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

    Sep 5, 2024Tech trendAIOmnicomPlanters