116 results for “AI” Clear
StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Apr 21, 2026Tech trendCampaignDataProduct LaunchBrand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.
Apr 20, 2026Tech trendagentic AIAIAI agentsMaturity in Media: From Buzzwords to Real Implementation
Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.
Apr 20, 2026Tech trendAIATS LondonCreativeApple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
Apr 7, 2026Tech trendAdvertisingApple MapsMarketingNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.
Apr 7, 2026Tech trendattributionincrementality testingMMMPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Mar 31, 2026Tech trendAIAdvertisingCampaignVudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.
Mar 4, 2026Tech trendVudooPubMaticCommerce MediaThe Great Unbundling of AdTech 2.0
As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.
Mar 1, 2026Tech trendAd TechAdvertisingATS LondonThe Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs
In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.
Feb 19, 2026Tech trendDataIdentityMulti-Channelxpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange
xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.
Feb 12, 2026Tech trendAttentionOptimisationProgrammatic