Understanding Agentic Protocols With Adform's Jochen Schlosser
In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.
Sep 23, 2026Tech trendAd TechAgentic AIIndustry InfrastructurePermutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP
Jul 23, 2026Tech trendDataIDPartnershipHow Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.
Jul 9, 2026Tech trendAI DecisioningCannes 2026containerizationAgentic AI and the Evolution of Ad Sales
Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.
Jul 6, 2026Tech trendAgentic AIFragmentationPerformanceHyundai Tests Containerized Ad Tech To Drive New Efficiency
Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.
Jun 16, 2026Tech trendChaliceChalice AIcloud infrastructureGopuff Knows What Snacks You Want, Thanks To This Composable CDP
Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.
Jun 9, 2026Tech trendGopuffGrowthLoopRetail MediaOmnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape
This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.
Jun 1, 2026Tech trendOmnichannelATS LondonDataTeads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.
May 6, 2026Tech trendAttentionCTVMeasurementKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
May 4, 2026Tech trendretail mediaKevelDollar GeneralThe Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.
May 1, 2026Tech trendAIAdvertisingBig Tech