AdTech Radar

66 results for “Take” Clear

1. How to Build a Google Ads Dashboard with Claude that Ties Spend to Outcomes

   Create a comprehensive dashboard that connects Google Ads performance with CRM data to visualize the full funnel and improve PPC campaigns.

   Tech trendGoogle AdsPPCCRM

2. Mapping Local Search Intent Beyond Keyword Data

   This article discusses how conversational search impacts local search intent and emphasizes the importance of understanding customer context when conducting local keyword research.

   Tech trendLocal SearchSEOKeyword Research

3. AI Search: Empowering Users to Ask Bigger Questions

   AI search is transforming user queries from keywords to complex and personalized questions, allowing brands to understand their customers more deeply and tailor their offerings accordingly.

   Tech trendAISearchConsumer Behavior

4. How AI Search is Evolving Customer Interaction

   AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

   Tech trendArtificial intelligenceConsumer behaviourMarketing strategy

5. Google Updates Guidance to Prevent User-Generated Spam on Sites

   Google warns platforms to block indexing of link-shared content and enhances monitoring for abuse in its latest update.

   Tech trendGoogleUser-generated contentSEO

6. Entity Confusion Hurts AI Visibility

   The article discusses how entity confusion impacts brand visibility, particularly focusing on a case study of the U.K. activewear brand TALA, which is misidentified by Google’s Knowledge Graph as a financial services company.

   Tech trendAI VisibilityKnowledge GraphEntity Resolution

7. Google Updates AI Mode and AI Overviews in Search

   Google announced several enhancements to AI Mode and AI Overviews in Search, making it easier for users to explore information and content quickly.

   Tech trendGoogleAISearch Engine

8. How to Build an AI-Powered SEO Outreach Workflow

   This article explores an innovative approach to SEO outreach that integrates traditional backlink analysis with AI citation data to identify unexplored opportunities for linking.

   Tech trendSEOAIOutreach

9. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Tech trendagentic commercee-commerceconsumer behavior

10. Deciding on Language Tracking for AI Prompts

    International search specialists must navigate crucial decisions about language tracking when analyzing AI prompts, impacting insights and market visibility.

    Tech trendLanguage TrackingAI PromptsSearch Marketing