AdTech Radar

64 results for “Programmatic” Clear

1. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

2. S8, E01: Articulating a bull case for the open web (with Gareth Glaser)

   In this episode, Gareth Glaser discusses the potential resurgence of the open web, exploring its challenges and opportunities in the performance marketing space.

   Sep 15, 2023Industry trendopen webperformance marketingad tech

3. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Sep 12, 2022Industry trendCara PrattcommerceCTV

4. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertising

5. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Mar 4, 2022Industry trendBig TechSanctionsUkraine Invasion

6. Disney Deal with Horizon Media; South Korea Invests in Metaverse

   In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.

   Mar 3, 2022Industry trendDisneyHorizon MediaMetaverse

7. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

   Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

   Mar 3, 2022Industry trendDigitalDOOHPartnership

8. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

   Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

   Mar 2, 2022Industry trendDigitalDOOHProgrammatic

9. Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise

   A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.

   Mar 30, 2015Industry trendProject AgoraGreeceRomania

10. ExchangeWire European Weekly Round-Up #17

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

    May 23, 2014Industry trendDigital AdvertisingFacebookStarCom MediaVest