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The latest in advertising technology

  1. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

    Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

    Oct 2, 2026ZoomBrand AwarenessMarketingAIB2BAttribution

  2. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

    This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

    Oct 2, 2026ad revenueAd SpendAd TechAdvertisingAgentic AIAIChatGPT

  3. Apple Takes A Bite Out Of Programmatic

    During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

    Oct 1, 2026programmaticAppleiOSad techopen webAI

  4. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

    Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

    Oct 1, 2026agentic AIdata ownershipadvertisingdigital marketingAI toolsagency model

  5. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Oct 1, 2026Ad TechBrandingOutcomesMarketingTechnology

  6. IAB Europe Launches CTV Measurement Framework and Transparency Principles

    IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

    Oct 1, 2026CTVMeasurementTransparency

  7. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

    The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update.

    Sep 29, 2026applesafari webkitthe trade deskttd

  8. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

    The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.

    Sep 29, 2026applesafarithe trade deskttdios 27

  9. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

    Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

    Sep 29, 2026Amazon adsAmazon Ads AgentAmazon DSPcommerceDSPsizmekSponsored

  10. It Won’t Be a Human in the Loop; It’ll Be Another AI Agent: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to discuss ad tech complexity, agentic buying, and the future for publishers and advertisers.

    Sep 29, 2026AIAd TechPubMaticProgrammaticAdvertising