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The latest in advertising technology

  1. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

    Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

    Oct 5, 2026ad tech antitrustDepartment of JusticeGoogle ad tech antitrust trialGoogle remediesJudge Leonie Brinkemaprebid

  2. The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

    Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.

    Oct 5, 2026creator marketingdigital audiodisplay advertisingpodcastingviewabilityspotifyskippable ads

  3. The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

    Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.

    Oct 5, 2026creator marketingDigital Audiodisplay advertisingIABpodcastingRight Side Upskippable adsSpotify

  4. Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms

    In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

    Oct 5, 2026AppleParamountWarner Bros. DiscoverySkydanceEUMicrosoft AzureAmazon Web Services

  5. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

    PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

    Oct 5, 2026PubMaticagentic advertisingprogrammatic advertisingluxury marketing

  6. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

    Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

    Oct 2, 2026appleiOS 27WebKitprogrammatic advertisingad tech

  7. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

    Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

    Oct 2, 2026ZoomBrand AwarenessMarketingAIB2BAttribution

  8. Apple Takes A Bite Out Of Programmatic

    During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

    Oct 1, 2026programmaticAppleiOSad techopen webAI

  9. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

    Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

    Oct 1, 2026agentic AIdata ownershipadvertisingdigital marketingAI toolsagency model

  10. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Oct 1, 2026Ad TechBrandingOutcomesMarketingTechnology