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The latest in advertising technology

  1. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

    Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

    Sep 29, 2026Amazon adsAmazon Ads AgentAmazon DSPcommerceDSPsizmekSponsored

  2. It Won’t Be a Human in the Loop; It’ll Be Another AI Agent: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to discuss ad tech complexity, agentic buying, and the future for publishers and advertisers.

    Sep 29, 2026AIAd TechPubMaticProgrammaticAdvertising

  3. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

    Sep 29, 2026AIProgrammaticPublisherAdvertiserAgentic AI

  4. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

    The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

    Sep 25, 2026CIPAdata privacy lawsDon MartiSB-690privacy compliance

  5. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

    Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

    Sep 24, 2026SilverpushPubMaticContextual AdvertisingCTVDigital Marketing

  6. The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

    Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

    Sep 23, 2026AAMPagentic AIAI advertisingAnthony Katsurdeterministic dataIAB Tech Lab

  7. Understanding Agentic Protocols With Adform's Jochen Schlosser

    In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

    Sep 23, 2026Ad TechAgentic AIIndustry InfrastructureProgrammatic

  8. Understanding Agentic Protocols With Adform's Jochen Schlosser

    In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

    Sep 23, 2026Ad TechAgentic AIIndustry InfrastructureProgrammatic

  9. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

    Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.

    Sep 21, 2026Ad TechDisplayMediaTransparency

  10. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

    Paul Evans, founder and chief positioning engineer, V2RSION, looks at the opacity in ad tech, and why the battle for transparency is an uphill struggle…

    Sep 21, 2026Ad TechDisplayMediaTransparency