142 results for “Ad” Clear
Agentic Commerce is Not a Mirage for Travel
Tech trendTravelDigital AdvertisingArtificial IntelligenceThe Evolution of Agentic Media Buying: Insights and Challenges
Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.
Tech trendagentic AImedia buyingadvertisingBrand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Tech trendBrand MeasurementAI in MarketingConsumer UnderstandingGeneral AI is generally fine, but a new study shows that for SEO problems you should get a specialist.
A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.
Tech trendAISEOMarketing TechnologyAgentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Tech trendMarketing artificial intelligence (AI)Sponsored ContentHow Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
Tech trendagentic advertisingCTVdigital marketingWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.
Tech trendad tech insuranceagentic AICTVClassic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
Tech trendmarketing automationautonomous marketingAIAI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.
Tech trendagentic AICaratCTVMicrosoft Introduces Topics Portfolio in Bing Webmaster Tools
Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.
Tech trendMicrosoftAI PerformanceBing