AdTech Radar

53 results for “AI” Clear

1. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Apr 25, 2024Tech trendGoogle AdsConversion LiftPerformance Max

2. Google Ads Introduces Text Customization Asset Previews for AI Max

   Google Ads has rolled out a new feature for AI Max that allows advertisers to preview AI-generated headlines and descriptions before activating text customization in their Search campaigns.

   Apr 22, 2024Google AdsArtificial IntelligenceAdvertising

3. Google Analytics Introduces User Groups Admin API for Easier Access Management

   Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

   Apr 15, 2024Google AnalyticsUser Groups Admin APIAccess Management

4. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Apr 10, 2024Tech trendGoogle Merchant Centere-commerceonline retail

5. Google Ads Expands Automotive Advertising with Model Feeds

   Google Ads introduces automotive model feeds, enabling manufacturers to showcase vehicle lineups directly in search results with dynamic information.

   Apr 1, 2024Google Adsautomotive advertisingmodel feeds

6. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Apr 1, 2024Tech trendGoogle Tag ManagerJavaScriptWeb analytics

7. Google Analytics Launches User Groups Admin API for Easier Access Management

   Google Analytics introduced a new User Groups Admin API, allowing organizations to manage user groups, permissions and account access programmatically.

   Apr 1, 2024Google AnalyticsAPIUser Management

8. Google Unveils UGC Fresh Data Program to Enhance User-Generated Content Visibility

   Google has launched the UGC Fresh Data Program to help platforms display fresh, high quality, and authentic user-generated content more effectively on Search.

   Oct 20, 2023GoogleUGCUser-generated content

9. Google Ads Introduces New Channel Prioritization and Budget Allocation Controls

   Google Ads is rolling out new features to enhance advertisers' control over their campaign budgets across various Google properties.

   Oct 16, 2023Google AdsAdvertisingMarketing

10. Meta Introduces New Advertising Tools: Ads Super Burst and More

    Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and expanded Reels Trending Ads, aiming to enhance brand visibility and measure impact effectively.

    Oct 10, 2023MetaAdvertisingSocial Media