AdTech Radar

28 results for “Programmatic” Clear

1. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Oct 23, 2025Tech trendcomcastprogrammatic linearDentsu

2. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

   The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

   Oct 15, 2025Tech trendAd Context ProtocolAdCPagentic advertising

3. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Jun 3, 2025Tech trendagentic AIamazonappnexus

4. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Apr 28, 2025Tech trendcampaign optimizationCTVShutterfly

5. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio

6. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

   Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

   Oct 10, 2023Tech trendGoogleSDF v11Display & Video 360

7. Hudson MX Launches A Platform And APIs To Automate Local TV Buys

   Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

   Jun 11, 2019Tech trendHudson MXAdvertisingLocal TV Buying

8. Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models

   In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.

   Jan 4, 2017Tech trendpodcastmachine-learningdata-driven marketing