AdTech Radar

41 results for “Measurement” Clear

1. Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

   The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.

   Apr 20, 2026Tech trendagentic AIAIAI agents

2. Maturity in Media: From Buzzwords to Real Implementation

   Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.

   Apr 20, 2026Tech trendAIATS LondonCreative

3. Apple Maps’ ads shift focus to context and intent

   With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

   Apr 7, 2026Tech trendAdvertisingApple MapsMarketing

4. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

   No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

   Apr 7, 2026Tech trendattributionincrementality testingMMM

5. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Mar 31, 2026Tech trendAIAdvertisingCampaign

6. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Mar 4, 2026Tech trendVudooPubMaticCommerce Media

7. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Feb 12, 2026Tech trendAttentionOptimisationProgrammatic

8. AI Agents Are Taking Over NBCU’s Linear TV Buys

   NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

   Jan 6, 2026Tech trendagentic AINBCUFreeWheel

9. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

   According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

   Nov 5, 2025Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

10. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

    Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

    Apr 28, 2025Tech trendcampaign optimizationCTVShutterfly