AdTech Radar

105 results for “Data” Clear

1. Why Agentic Advertising Execution Demands Commercial Controls

   Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.

   Tech trendAd TechAgenticAgentic AI

2. The state of AI in marketing: Q4 2026

   Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.

   Tech trendAIMarketingBusiness Strategy

3. How MOps teams are restructuring for autonomous AI agents

   Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.

   Tech trendMarketing OperationsAIAutomation

4. Ultra-long User Histories and the Scaling Laws of Recsys

   Tech trendRecommendation SystemsData AnalysisUser Behavior

5. The Evolution of Agentic Media Buying: Insights and Challenges

   Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

   Tech trendagentic AImedia buyingadvertising

6. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Tech trendBrand MeasurementAI in MarketingConsumer Understanding

7. General AI is generally fine, but a new study shows that for SEO problems you should get a specialist.

   A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.

   Tech trendAISEOMarketing Technology

8. Agentic media buying needs malware guardrails: A PropellerAds view

   As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

   Tech trendMarketing artificial intelligence (AI)Sponsored Content

9. How Does Agentic Buying Work In CTV?

   Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

   Tech trendagentic advertisingCTVdigital marketing

10. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

    An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

    Tech trendad tech insuranceagentic AICTV