AdTech Radar

33 results for “Data” Clear

1. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Industry trendContextualEuropeTargeting

2. Family Safety App Life360 Launches Location-Based Ad Targeting

   Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

   Life360Location Based AdsLocation Data

3. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Tech trendGoogle AdsConversion LiftPerformance Max

4. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Tech trendGoogle Merchant Centere-commerceonline retail

5. Google Ads Expands Automotive Advertising with Model Feeds

   Google Ads introduces automotive model feeds, enabling manufacturers to showcase vehicle lineups directly in search results with dynamic information.

   Google Adsautomotive advertisingmodel feeds

6. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Tech trendGoogle Tag ManagerJavaScriptWeb analytics

7. Google Unveils UGC Fresh Data Program to Enhance User-Generated Content Visibility

   Google has launched the UGC Fresh Data Program to help platforms display fresh, high quality, and authentic user-generated content more effectively on Search.

   GoogleUGCUser-generated content

8. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

   Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

   Tech trendGoogleSDF v11Display & Video 360

9. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Tech trendChatGPTAdvertisingOpenAI

10. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

    Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

    Industry trendDigitalDOOHPartnership