AdTech Radar

142 results for “Ad” Clear

1. Is real-time marketing finally real?

   Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.

   Tech trendreal-time marketingdecision makingmarketing technology

2. Is Real-Time Marketing Really Here?

   For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.

   Tech trendreal-time marketingdecisioningAI

3. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Tech trendgooglePrebidad server

4. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Tech trendserver-side trackingdata privacyuser consent

5. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

6. Why Agentic Advertising Execution Demands Commercial Controls

   Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.

   Tech trendAd TechAgenticAgentic AI

7. Google Ads Experiments with New Campaign Creation Interface

   Google Ads is experimenting with a new campaign creation experience that allows advertisers to describe their advertising goals in their own words instead of using traditional setup options.

   Tech trendGoogle AdsAdvertisingArtificial Intelligence

8. The state of AI in marketing: Q4 2026

   Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.

   Tech trendAIMarketingBusiness Strategy

9. How MOps teams are restructuring for autonomous AI agents

   Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.

   Tech trendMarketing OperationsAIAutomation

10. Ultra-long User Histories and the Scaling Laws of Recsys

    Tech trendRecommendation SystemsData AnalysisUser Behavior