116 results for “AI” Clear
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
Oct 8, 2026Tech trendagentic advertisingCTVdigital marketingWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.
Oct 7, 2026Tech trendad tech insuranceagentic AICTVClassic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
Oct 7, 2026Tech trendmarketing automationautonomous marketingAIAI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.
Oct 7, 2026Tech trendagentic AICaratCTVMicrosoft Introduces Topics Portfolio in Bing Webmaster Tools
Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.
Oct 6, 2026Tech trendMicrosoftAI PerformanceBingWant an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.
Oct 6, 2026Tech trendAIattributionIncrementalityMadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn
In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.
Oct 6, 2026Tech trendAIDigital EconomyYouTubeNew WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.
Oct 6, 2026Tech trendDavid PorterMariel Estradawarner-bros-discoveryGoogle Tests Ads in AI Mode for Personal Intelligence Users
Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.
Oct 5, 2026Tech trendGoogleAI ModeAdvertisementsOpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats
OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.
Oct 5, 2026Tech trendChatGPTOpenAIads