AdTech Radar

66 results for “Take” Clear

1. AI won’t kill sales jobs — buyers will

   As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.

   Tech trendB2B marketingMarketing artificial intelligence (AI)

2. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Tech trendgooglePrebidad server

3. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Tech trendserver-side trackingdata privacyuser consent

4. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

5. The Evolution of Agentic Media Buying: Insights and Challenges

   Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

   Tech trendagentic AImedia buyingadvertising

6. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Tech trendBrand MeasurementAI in MarketingConsumer Understanding

7. Agentic media buying needs malware guardrails: A PropellerAds view

   As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

   Tech trendMarketing artificial intelligence (AI)Sponsored Content

8. General AI is generally fine, but a new study shows that for SEO problems you should get a specialist.

   A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.

   Tech trendAISEOMarketing Technology

9. How Does Agentic Buying Work In CTV?

   Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

   Tech trendagentic advertisingCTVdigital marketing

10. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

    An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

    Tech trendad tech insuranceagentic AICTV