14 results for “Supply” Clear
The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.
Tech trendAd Context ProtocolAdCPagentic advertisingScope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.
Tech trendagentic AIamazonappnexusOracle Adds Machine Learning Capabilities To Its CDP
Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.
Tech trendCDPCX Unitymachine learningHudson MX Launches A Platform And APIs To Automate Local TV Buys
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.
Tech trendHudson MXAdvertisingLocal TV Buying