AdTech Radar

28 results for “Programmatic” Clear

1. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

   For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

   Jul 9, 2026Tech trendAI DecisioningCannes 2026containerization

2. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Jun 16, 2026Tech trendChaliceChalice AIcloud infrastructure

3. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Jun 1, 2026Tech trendOmnichannelATS LondonData

4. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   May 1, 2026Tech trendAIAdvertisingBig Tech

5. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Apr 21, 2026Tech trendCampaignDataProduct Launch

6. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Mar 31, 2026Tech trendAIAdvertisingCampaign

7. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Mar 4, 2026Tech trendVudooPubMaticCommerce Media

8. The Great Unbundling of AdTech 2.0

   As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.

   Mar 1, 2026Tech trendAd TechAdvertisingATS London

9. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Feb 12, 2026Tech trendAttentionOptimisationProgrammatic

10. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Jan 6, 2026Tech trendagentic AINBCUFreeWheel