14 results for “Privacy” Clear
The Great Unbundling of AdTech 2.0
As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.
Mar 1, 2026Tech trendAd TechAdvertisingATS LondonExploring Meridian: Google's New Open-Source Marketing Mix Model
Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.
Jan 1, 2025Tech trendGoogleDigital MarketingPaid SearchThe Future Of Probabilistic Attribution: What Will Apple Do Next?
This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.
Jul 9, 2024Tech trendAdAttributionKitappleApple Privacy ManifestGoogle Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.
Oct 14, 2020Tech trendcross-channelFirst-Party Cookiesgoogle analytics