16 results for “Owned” Clear
Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
Tech trendretail mediaKevelDollar GeneralAI Agents Are Taking Over NBCU’s Linear TV Buys
NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.
Tech trendagentic AINBCUFreeWheelScope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.
Tech trendagentic AIamazonappnexusPandora Integrates With UID2 To Raise The Volume On Programmatic Audio
Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.
Tech trendAdsWizzCTVDigital AudioPodcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.
Tech trendpodcastmachine-learningdata-driven marketingFacebook Adds Support For Third-Party Verified Viewable Impression Bidding
Moat will provide third-party verification for Facebook video ad viewability to start.
Tech trendFacebookDigital AdvertisingViewability