33 results for “Data” Clear
Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities
Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.
Ad TechBrandingOutcomesIAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Tech trendCTVMeasurementTransparencyBraze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
Tech trendMarketing artificial intelligence (AI)Marketing technologySilverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.
Tech trendSilverpushPubMaticContextual AdvertisingOpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ
OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.
AIMedia BuyingProduct LaunchThrad Launches Four Native Ad Formats for LLM AI Conversation Environments
Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.
AINativeProgrammaticKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
Tech trendretail mediaKevelDollar GeneralStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Tech trendCampaignDataProduct LaunchPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Tech trendAIAdvertisingCampaignStackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing
StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.
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