AdTech Radar

19 results for “Connected” Clear

1. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Tech trendCampaignDataProduct Launch

2. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Tech trendVudooPubMaticCommerce Media

3. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

   According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

   Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

4. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Tech trendcomcastprogrammatic linearDentsu

5. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

6. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Tech trendAIContext EngineeringLarge Language Models

7. How to Build an AI-Powered SEO Outreach Workflow

   This article explores an innovative approach to SEO outreach that integrates traditional backlink analysis with AI citation data to identify unexplored opportunities for linking.

   Tech trendSEOAIOutreach

8. MRC’s Video Measurement Guidelines Address OTT For The First Time

   The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

   Tech trendMRCOTTssai

9. Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

   Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.

   Tech trendattributionFoursquareSpotify