The latest in advertising technology

  1. Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

    Multilocal announces a strategic investment in FirstPartyCapital’s startup fund, aiming to fuel advertising innovation globally and reshape the ad tech ecosystem.

    Jun 12, 2025Ad TechInvestmentProgrammatic
  2. Targeting in APAC: The Data Requirements for Nuanced Strategies

    Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.

    Jun 12, 2025APACTargetingMarketingData Strategies
  3. digitalAudience's Ruben Niet on Data Collaboration

    Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

    Jun 9, 2025Clean RoomsDataPrivacy
  4. GumGum's Peter Wallace on the Power of Contextual Advertising

    In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

    May 29, 2025Contextual AdvertisingGumGumMarketingTraderTalkAI
  5. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

    Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

    May 23, 2025Agentic AIAIArtificial IntelligenceDSPPrivacyTraderTalk TV
  6. Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

    Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

    Apr 8, 2025ad creativegenerative AIGrace KaoSnapSnapChatsponsored AI lenses
  7. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

    Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

    Mar 11, 2025email newslettersAdTechinvestmentRedbrickPaved
  8. The State of Data and Tech Maturity for Brands in APAC

    Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

    Dec 1, 2024Data MaturityAPACAdvertisingTechnologyPrivacyConsumer Behaviour
  9. ExchangeWire Media Pulse H2 2024

    The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

    Oct 1, 2024MediaMarketingCommerceAdvertisingAILegal Developments
  10. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

    Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

    Sep 5, 2024AIOmnicomPlantersHormelMarketingAdvertising