Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

Moving-and-storage companies rely heavily on word of mouth. Piece of Cake Moving & Storage asks customers how they found out about the company and offers generous referral fees. CMO Najah Ayoub discusses the challenges of measuring earned media and the importance of customer experience.

The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.