Kroger Adds CTV Inventory To Its Retail Media Offering
Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.
Sep 12, 2022Industry trendCara PrattcommerceCTVRussia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption
In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.
Mar 29, 2022Industry trendData PrivacyDigital Markets ActWhatsAppRetail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertisingBig Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.
Mar 4, 2022Industry trendBig TechSanctionsUkraine InvasionDisney Deal with Horizon Media; South Korea Invests in Metaverse
In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.
Mar 3, 2022Industry trendDisneyHorizon MediaMetaverseClear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner
Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.
Mar 3, 2022Industry trendDigitalDOOHPartnershipHivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand
Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.
Mar 2, 2022Industry trendDigitalDOOHProgrammaticTencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.
Jan 7, 2022Industry trendTencentMonzoChina MobileBasis, The Company Formerly Known As Centro, Is Gearing Up For An IPO
Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.
Oct 21, 2021Industry trendBasisCentroInitial Public OfferingAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Oct 6, 2021Industry trendacquisitionapp installsapple iOS 14