Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up
The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.
Jul 11, 2024Industry trendMolocoRetail MediaTopsortSeedtag Acquires Beachfront For Deeper Roots In TV And Streaming
Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.
Jun 3, 2024Industry trendad tech M&ABeachfrontBrian DanzisExpedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
May 14, 2024Industry trendExpediaRetail MediaTravel Media NetworkBuyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauroGoogle’s Ad Network Biz Dips, But Search Brings Home The Bacon
Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.
Apr 26, 2024Industry trendgooglegoogle searchalphabetMeta and TikTok Mutually Block Each Other’s Ads
In a recent development, Meta and TikTok have entered into an unusual scenario where both platforms are blocking advertisements from each other. This move highlights the competitive landscape of digital advertising and platform economics.
Oct 31, 2023Industry trendMetaTikTokdigital advertisingDisney Uses Self-Service To Attract New Buyers – With A Focus On Local
Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.
Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmaticThe Future of PPC Agencies: How Automation and AI are Changing the Landscape
Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.
Oct 21, 2023Industry trendPPCMarketingAutomationGated Content: The Enemy of AI Search Performance
An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.
Oct 21, 2023Industry trendB2B marketingContent strategySEOHow to Plan for 2027 When Traffic is Down and AI Won't Attribute
It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.
Oct 21, 2023Industry trendSearch Engine OptimizationAI MarketingDigital PR