AdTech Radar

110 results for “Data” Clear

1. AI Search: Empowering Users to Ask Bigger Questions

   AI search is transforming user queries from keywords to complex and personalized questions, allowing brands to understand their customers more deeply and tailor their offerings accordingly.

   Tech trendAISearchConsumer Behavior

2. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

   Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

   Tech trendGoogleSDF v11Display & Video 360

3. How AI Search is Evolving Customer Interaction

   AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

   Tech trendArtificial intelligenceConsumer behaviourMarketing strategy

4. Leveraging SEO and GEO for Revenue Operations

   Revenue operations can be significantly enhanced by integrating SEO and GEO teams. By sharing funnel definitions and focusing on commercial value, these channels can optimize performance and drive revenue.

   Tech trendSEOGEORevenue Operations

5. Entity Confusion Hurts AI Visibility

   The article discusses how entity confusion impacts brand visibility, particularly focusing on a case study of the U.K. activewear brand TALA, which is misidentified by Google’s Knowledge Graph as a financial services company.

   Tech trendAI VisibilityKnowledge GraphEntity Resolution

6. Google Updates AI Mode and AI Overviews in Search

   Google announced several enhancements to AI Mode and AI Overviews in Search, making it easier for users to explore information and content quickly.

   Tech trendGoogleAISearch Engine

7. Google Ads Adjusts Lookalike Audience Segments for Demand Gen Campaigns

   Google Ads is preparing to change how Lookalike audience segments work in Demand Gen campaigns, moving their default behavior toward audience suggestions rather than strict targeting restrictions.

   Tech trendGoogle AdsDemand GenerationLookalike Audiences

8. How to Build an AI-Powered SEO Outreach Workflow

   This article explores an innovative approach to SEO outreach that integrates traditional backlink analysis with AI citation data to identify unexplored opportunities for linking.

   Tech trendSEOAIOutreach

9. Netflix's GenPage and Whole Page Personalization

   Deep analysis at the intersection of digital advertising, platform economics, and artificial intelligence.

   Tech trendNetflixPersonalizationDigital Advertising

10. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

    Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

    Tech trendagentic commercee-commerceconsumer behavior