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AdTech Events Calendar

Where AdTech decision-makers meet — selected conferences with official dates and links, plus AdTech Radar previews of what to watch.

Event preview

Web Summit 2026 — what AdTech leaders should watch

Nov 9, 2026 – Nov 12, 2026 · Lisbon · Official site

A broad global tech conference; AdTech leaders attend mainly for AI, investor and partner conversations rather than a dedicated ad-ops track.

AI & marketing stages

AI agents enter media buying

Expect discussion of AI agents that plan and buy media. For AdTech vendors the practical question is which parts of the workflow — forecasting, deal setup, optimization — buyers will hand to automation first, and who owns the audit trail.

Wiki: PMP & PGWiki: SPO
Measurement & privacy

Measurement beyond viewability

Brands under pressure to prove outcomes are testing attention and incrementality metrics. Watch for whether vendors show independent validation or only proprietary scores.

Wiki: Attention metricsWiki: Data clean rooms
Streaming & commerce

CTV and retail media budgets

Streaming and commerce media remain the fastest-growing budget lines. Supply transparency in server-side ad insertion and retail data access are the likely friction points.

Wiki: SSAIWiki: Retail mediaWiki: CTV

Questions to ask partners on site

  • Which part of your buying workflow is already automated by AI, and how do clients audit it?
  • What independent measurement validates your attention or outcome claims?
  • How much of your CTV supply is direct, and how do you verify server-side impressions?
  • What first-party data can partners actually activate, and under which clean-room terms?

Themes are AdTech Radar analysis, not the official agenda. Research potential partners in the Directory →

Full calendar

Q4 20265 events

Q1 20275 events

  • CES

    Jan 6, 2027 – Jan 9, 2027 · Las Vegas

    Programmatic, CTV & MediaCTV · Media

  • PG Connects London

    Jan 18, 2027 – Jan 19, 2027 · London

    Mobile, Apps & GamingMobile · Games

  • IAB Annual Leadership Meeting

    Jan 31, 2027 – Feb 3, 2027 · Florida

    Programmatic, CTV & MediaIndustry

  • Gamesforum Barcelona

    Feb 9, 2027 – Feb 10, 2027 · Barcelona

    Mobile, Apps & GamingMobile · UA · AdMon

  • MWC Barcelona

    Mar 1, 2027 – Mar 4, 2027 · Barcelona

    Mobile, Apps & GamingMobile

Q2 20275 events

  • POSSIBLE

    Apr 19, 2027 – Apr 21, 2027 · Miami

    Programmatic, CTV & MediaMarketing

  • Business of Apps London

    Apr 22, 2027 · London

    Mobile, Apps & GamingApp Growth

  • IAB NewFronts

    May 3, 2027 – May 6, 2027 · New York

    Programmatic, CTV & MediaVideo

  • MAU Vegas

    May 4, 2027 – May 6, 2027 · Las Vegas

    Mobile, Apps & GamingMobile · Growth

  • Cannes Lions

    Jun 14, 2027 – Jun 18, 2027 · Cannes

    Programmatic, CTV & MediaCreative

Q3 20273 events

  • Gamesforum London

    Sep 7, 2027 – Sep 8, 2027 · London

    Mobile, Apps & GamingMobile · UA · AdMon

  • DMEXCO

    Sep 15, 2027 – Sep 16, 2027 · Cologne

    Programmatic, CTV & MediaDigital

  • Business of Apps NYC

    Sep 16, 2027 · New York

    Mobile, Apps & GamingApp Growth

Q4 20271 event

Dates TBA2 events

  • Programmatic I/O

    Next dates not announced · Location TBA

    Programmatic, CTV & MediaProgrammatic

  • ChinaJoy BTOB

    Next dates not announced · Shanghai

    Mobile, Apps & GamingGaming · B2B

Dates follow organizer announcements; always confirm on the official site before booking travel.