10 results for “VAST” Clear
"The Real People Who Experience Brands": A Coffee With Si Goodall, The 99ers
In this episode of A Coffee With... Si Goodall, founder of The Ninety-Niners, joins ExchangeWire's John Still over a flat white to explore AI's impact on agencies and people.
Industry trendAgenciesAgenticAIGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Industry trendGoogleAI contentSearch MarketingWhat Is the Industry Saying About Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
Industry trendAIAd TechAdvertisingThe Data Advantage Report: Navigating Identity and Intent
Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.
Industry trendadvertisercustomer experiencemarketingGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.
Industry trendAd Serversagentic AICannes Lions 2026FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience
New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.
Industry trendStreamingAdvertisingResearchLinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
Industry trendBrandlinkJonathan Vulinkedin7 B2B Marketing Shifts That Will Define 2027
B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.
Industry trendB2B MarketingAIBrand ImpactAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Industry trendacquisitionapp installsapple iOS 14EE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.
Industry trendDataMobileAdvertising