66 results for “Take” Clear
Restructuring martech ops for autonomous AI agents
MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.
Tech trendMarTechAIMarketing OperationsHow to build a reliable source of truth for AI agents
AI agents need a clear, up-to-date, and consistent source of truth to produce reliable content. When the documents they rely on are outdated, incomplete, or contradictory, even agents that follow instructions correctly produce inaccurate results.
Tech trendAIMarketingSource of TruthFrom journeys to decisions: The next era of customer engagement
Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.
Tech trendcustomer engagementAI decisioningMarTech ConferenceAI search is turning prompts into customer research
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
Tech trendAISearch MarketingCustomer ResearchOpenAI to Enable Creative Enhancements for Ads on October 30, 2026
OpenAI has announced that creative enhancements will be enabled for self-serve ad campaigns, allowing ads to be optimized based on user interests and context starting October 30, 2026.
Tech trendOpenAICreative EnhancementsAdvertisingYour marketing metrics are training your team to make bad decisions
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
Tech trendMarketing metricsKPIsDecision makingThe psychological advantage of incrementality testing
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.
Tech trendMarketing analyticsMarketing attributionMarketing managementAI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.
Tech trendagentic AIai startupsCDPC-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.
Tech trendAgentic AICross-sitePublisherLG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.
Tech trendAgentic AdsHome Screen AdsMagnite