14 results for “Take” Clear
Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships
In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over.
Industry trendAustraliaSocial Media RegulationSpotify51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.
Product LaunchIP IntelligenceSafeguardingDigest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership
In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta team up on an open AI model built for Mac.
AIAppleGoogleC-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.
Tech trendAgentic AICross-sitePublisherLG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.
Tech trendAgentic AdsHome Screen AdsMagniteGoogle Ads API v26 Launches with Search Lift Measurement and New Campaign Controls
Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.
Tech trendGoogle Ads APISearch LiftPerformance MaxIAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Tech trendCTVMeasurementTransparencyBraze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
Tech trendMarketing artificial intelligence (AI)Marketing technologyPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Tech trendAIAdvertisingCampaignGoogle Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns
Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.
Tech trendGoogle AdsConversion LiftPerformance Max