AdTech Radar

35 results for “Supply” Clear

1. AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

   Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. A study released by DecryptAds uncovered more than 2,100 AI-generated recipe sites that exemplify these concerns.

   Industry trendAI-generated websitesCybersecurityMFA

2. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

3. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

4. Profound Disruption From Global Streamers: Stuart Keith, Rakuten TV Enterprise

   Stuart Keith, VP global ad strategy & partnerships at Rakuten TV Enterprise, joined us at ATS London 2026 to discuss strategic and structural changes across the supply chain.

   Industry trendAddressabilityATS LondonBroadcasters

5. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Industry trendMarketing managementMarketing technology

6. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Industry trendRetail MediaAd TechCertification

7. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Industry trendCourtney Glazefirst-party dataMagnite

8. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

9. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Industry trendprogrammaticAppleiOS

10. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

    Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

    Industry trendagentic AIdata ownershipadvertising