AdTech Radar

35 results for “Retail Media” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Oct 16, 2026Industry trendRetail mediaAdvertisersBudget

3. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Oct 15, 2026Industry trendbrand advertisingbrandingMeta

4. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Oct 12, 2026Industry trendDOOHInvestmentM&A

5. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

   New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

   Oct 9, 2026Industry trendSocial CommerceAIChristmas Shopping

6. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Oct 8, 2026Industry trendE-commerceRetail MediaDigital Transformation

7. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Oct 8, 2026Industry trendagentic AIDOOHIAB

8. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Oct 7, 2026Industry trendWalmart Connectlinear TVWarner Bros. Discovery

9. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Oct 7, 2026Industry trendRetail MediaAd TechCertification

10. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

    Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

    Oct 6, 2026Industry trendRetail MediaBroadsignCotswold Outdoor Group