AdTech Radar

64 results for “Programmatic” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. The Auction Flip: Prebid’s Plan To Swap Places With Google

   Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.

   Oct 15, 2026Industry trendad serverAEPCDP

3. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Oct 15, 2026Industry trendcolumnprebidPrebid Summit

4. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

5. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Oct 12, 2026Industry trendDOOHInvestmentM&A

6. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Oct 12, 2026Industry trendbehiivJosh GurleyMike Shields

7. The Apple Bites Back

   Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

   Oct 9, 2026Industry trendAdExchanger TBSThe Big StoryiOS 27 advertising

8. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Oct 8, 2026Industry trendAdvertising IDsappleApple Ads

9. What Is the Industry Saying About Adland’s Priorities?

   Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

   Oct 8, 2026Industry trendAIAd TechAdvertising

10. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

    An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

    Oct 8, 2026Industry trendagentic AIDOOHIAB