AdTech Radar

28 results for “Privacy” Clear

1. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

2. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

   New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

   Oct 13, 2026Industry trendAICustomer LoyaltyMarketing

3. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Oct 13, 2026Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

4. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Oct 12, 2026Industry trendbehiivJosh GurleyMike Shields

5. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Oct 8, 2026Industry trendAdvertising IDsappleApple Ads

6. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Oct 2, 2026Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

7. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

   Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

   Oct 2, 2026Industry trendappleiOS 27WebKit

8. States are rewriting the rules of social media

   Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.

   Sep 30, 2026Industry trendSocial MediaRegulations and ComplianceDigital Advertising

9. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

   AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

   Sep 30, 2026Industry trendadexchanger programmatic ioAgentic AdsAI governance

10. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

    The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.

    Sep 29, 2026Industry trendapplesafarithe trade desk