AdTech Radar

16 results for “Owned” Clear

1. ChatGPT sends less than 1% of Google’s traffic

   ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.

   Industry trendArtificial IntelligenceGoogleTraffic Analysis

2. The creative cost of chasing small performance gains

   Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.

   Industry trendMarketingDataStrategy

3. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

4. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

5. When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

   The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.

   Industry trenddataneutralityadvertising

6. Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll

   Xbox unveils a new TV and film division called XP and seeks monetization through advertising, while Meta tests a subscription bundle that restricts external links for non-subscribers.

   Industry trendXboxMetaadvertising

7. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Industry trendAdvertising IDsappleApple Ads

8. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

9. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Industry trendAISearchSEO

10. Shoppers will spend more and buy less this holiday season

    Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

    Industry trendHoliday ShoppingRetailEcommerce