AdTech Radar

12 results for “Mobile” Clear

1. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

2. OpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats

   OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.

   Tech trendChatGPTOpenAIads

3. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Tech trendApple AppTrackingTransparencyApple ATTAudigent

4. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Tech trendAIProgrammaticPublisher

5. Optimizing content for generative engine search models

   Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.

   Tech trendSEOGenerative AIContent Strategy

6. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Tech trendDataIDPartnership

7. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Tech trendOmnichannelATS LondonData

8. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Tech trendAIAdvertisingCampaign

9. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

   In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

   Tech trendDataIdentityMulti-Channel

10. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

    Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

    Tech trendAdsWizzCTVDigital Audio