AdTech Radar

60 results for “Measurement” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

   A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.

   Oct 16, 2026Industry trendInfluencer MarketingResearchTikTok

3. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Oct 16, 2026Industry trendRetail mediaAdvertisersBudget

4. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Oct 16, 2026Industry trendAI agentsandrea zapataCTV measurement

5. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

   Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

   Oct 15, 2026Industry trendAIAdvertisingMonetisation

6. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Oct 15, 2026Industry trendbrand advertisingbrandingMeta

7. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

8. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Oct 14, 2026Industry trendMarketing managementMarketing technology

9. When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

   The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.

   Oct 12, 2026Industry trenddataneutralityadvertising

10. Has OOH Become One of Ad Tech’s Hottest Categories?

    Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

    Oct 12, 2026Industry trendDOOHInvestmentM&A