2 results for “Invalid” Clear
We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.
Industry trendMENACTVTVOpenAI adds visuals to ChatGPT ads
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.
Industry trendOpenAIChatGPTAdvertising