17 results for “Identity” Clear
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.
Industry trendcolumnprebidPrebid SummitIPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
Industry trendAdvertisingCreator economyInfluencer MarketingMarketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.
Industry trendMarketing managementMarketing technologyNewsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.
Industry trendbehiivJosh GurleyMike ShieldsHow Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.
Industry trendAdvertising IDsappleApple AdsDigest: Walmart Connect Brings Shopper Data to Linear TV
In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.
Industry trendWalmart Connectlinear TVWarner Bros. DiscoveryThe Data Advantage Report: Navigating Identity and Intent
Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.
Industry trendadvertisercustomer experiencemarketingDigest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.
Industry trendAppleParamountWarner Bros. DiscoveryApple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.
Industry trendapplesafarithe trade deskCTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.
Industry trendCTVGracenoteIAB