33 results for “Data” Clear
MadTech Daily: Netflix Expands Ad Measurement Capabilities; Spotify Hits 306m Paid Subscribers in Q3
This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition.
Industry trendAIGoogleRetail Media51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.
Product LaunchIP IntelligenceSafeguardingC-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.
Tech trendAgentic AICross-sitePublisherAdelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality
Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.
AdelaideAU EcosystemOutcome PartnersTeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams
TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.
Ad TechAIbusiness growthOpenAI launches visual ads alongside image generation results
In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.
Industry trendAgentic AIAIBig TechMicrosoft Introduces Topics Portfolio in Bing Webmaster Tools
Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.
Tech trendMicrosoftAI PerformanceBingOn Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.
AdvertisingBrand LiftDataLocala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.
AdvertisingCTVInvestmentDV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads
DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.
Tech trendDoubleVerifyChatGPTAdvertising